Good Lord

Design background

Straight from University, I started out as a junior designer at an internal communications agency. Here I discovered a passion for editorial design and thought publishing was the career path to follow. 

After joining a local publishing company it soon became clear that, although I have a love of magazine design, it didn’t have the creativity I craved and it wasn’t long before I got myself a job in Birmingham, back working for a design agency. 

Five enjoyable years working on established brands like Birmingham City Football Club to creating brands for small independent retail outlets set me in good stead to land myself the dream job at Happy Giraffe where branding was very much the focus of projects. Here I learnt about how brands really work, how important research is, and how the ideas behind the messages are key to a brand’s success. 

After two bouts of maternity leave in quick succession, I quickly realised that being a Mum had to be a priority, but work was still very much the key to keeping me sane! Braving self-employment has given me the flexibility I needed for the girls but still gifts me the independence and creative output that I crave. 

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Hi, I’m Jodie Lord, hence the name ‘Good Lord’. I have been going it alone in the design world since just 2018, but so far I haven’t looked back.

Straight from University, I started out as a junior designer at an internal communications agency. Here I discovered a passion for editorial design and thought publishing was the career path to follow. After joining a local publishing company it soon became clear that although I have a love of magazine design it didn’t have the creativity I craved and it wasn’t long before I got myself a job in Birmingham, back working for a design agency. Five enjoyable years working on big brands such as Birmingham City Football Club to branding small independent retail outlets set me in good stead to land myself the dream job at Happy Giraffe where branding was very much the focus of projects. Here I learnt about how brands really work, how important research is, and the ideas behind the messages is the key to a brands success.

After two bouts of maternity leave, I soon realised that being a Mum had to be a priority but working was still very much necessary in keeping me sane. Braving self employment has given me the flexibility I needed for the girls but still giving me the independence and creative output I crave.