After more than a decade with their existing branding, myPremier, an IT procurement company. felt it was the right time to revisit the core elements of their brand and ensure it truly reflected who they are today.

Following an extensive brand workshop led by Liv Turner Marketing, I developed the new visual identity from the detailed brief Liv created. It was a fantastic collaborative process, combining strategic brand thinking with creative design to build a refreshed identity that feels both modern and authentic to the business.

The rebrand has been incredibly well received by their loyal clients — although that may have had something to do with the surprise doughnut delivery that accompanied the announcement!

A huge thanks to Liv for bringing me into the project. It was a pleasure to work together and help bring the new myPremier brand to life.

BRAND IDENTITY BRAND GUIDELINES
LOGO DESIGN